It is impossible to run a successful restaurant without excellent customer service. The best restaurants in the world have risen to the top of the industry by providing its customers with excellent food, elegant and trendy environment and most importantly, amazing customer service.
There is a well documented fact that if a guest has a positive experience in the restaurant they want to say between 40% and 60% of the people they meet on the experience. However, the visitor has a negative experience will say almost 95% of the people they meet and will usually describe the event in more detail. There is no simple way to calculate how much revenue is actually lost by the bad, “word-of-mouth” advertising, but it costs an average of 35% more money to attract new customers to the restaurant but it makes to attract previous guests.
Although food quality and hygiene of the restaurant are both very important to visitors, the level of service provided has the strongest impact on the perception of visitors whether they have had a positive or negative experience.
Most will return to the facility that provides mediocre food and great service, but will rarely return to a restaurant that provides mediocre service and good food.
visitors experience starts outside the restaurant with the look of the facility. A clean and well-lit parking lot with clear signs will signal the Restaurante who takes pride in their establishment.
Customer Experience on the front door with how the engine or hostess welcomes them to the restaurant. Instead of forcing visitors to speak first, welcoming and hospitable hosts will welcome guests at the restaurant with a smile and pleasant greeting.
From an attentive and charming server maintains a hospitable climate and start promoting menu and restaurant concept. Good server can provide suggestions, explain the content menu and ultimately influence the decisions of their guest.
Up-selling is a simple technique to sell more products or increase the value of items purchased. Good servers can provide visitors with a unique experience and increase check 20 -. 30%
When it has been received, it is time for the server to become project manager. The timing of the arrival of appetizers, drinks and meals can be a major juggling act, but is essential to good visitor experience.
Sometimes things do not go as planned and there may be delays and mistakes that will affect the guest’s meals or drinks. Ensure that the visitor is fully informed of the progress of their food is the best way to smooth any ‘wrinkles’ and prevent growing.
It is just as important to make a positive impact when the visitor is on their way out of the restaurant and it was headed Each team member be trained to wish each guest a good night and thank them for coming on restaurant .. It gives a very powerful sensory appreciation and welcome when 10 people wish you a good evening as you head for the door.
One of the more well-known, but rarely practiced elements of exceptional guest service team services. Team Service suggests that “the role of each person in the restaurant is to ensure that every guest has a great experience.” In practice, each server has a ‘part’ but is responsible for maintaining the level of service throughout the restaurant. Essentially, instead of having one server, each tablet is a service to the whole team.
The ultimate goal of any restaurant is to provide good food in a creative environment, carried out with sincerity through excellent service. The more a customer service program ‘expected’ needs of its guests, the better positioned it is to deliver an exceptional experience every time. By consistently providing excellent customer service, restaurant virtually guarantees your success.
In a changing and constantly evolving industry, one constant remains. The superior level of service you provide your guests, the more likely it is that they, someone they know will keep coming back.